The mysterious timing of the Publishers Marketplace announcement

If you’re reading this, you’ve probably seen a Publishers Marketplace announcement screenshot.

And you likely read The Atlantic’s article, titled “The Most Coveted Screenshot in the World: It’s what proves you’re a ‘real’ writer” about the social media phenomenon of announcing one’s book deal with the screenshot.

This post is about the mysterious timing of the announcements themselves (thanks, Nina, for the suggestion!)

Because there’s a lot of thought put into when to announce a new deal. Secrets below…